Arty Party

Fig. 02The A-mark and its brush-script wordmark on a pale lavender field, the same shape ghosted twice as large just behind it.

Fig. 03The A-mark alone on a flat violet field — the brush swash, the wedge, and the splatter burst doing all the talking.

Fig. 04Same lockup, warmed up — a cream field this time, with the ghost mark shifted to the right.

Fig. 05One mark, four fields — sky blue, mint, blush, and lavender, gridded the way the kit ships.

Fig. 06Seven paint-dab swatches, each named and hex-coded — sky blue through violet to ink — the full colour-standards sheet.

Fig. 07The A-mark run as a half-drop repeat — the patterning side of the identity, straight off the sheet.

Fig. 08The same repeat dropped to one colour — lavender on violet, the quiet wallpaper version.

Fig. 09The splatter turned into a seamless repeat, printed full-sheet and peeling up at the corner like real stock.

Fig. 10A loaded palette, three open paint jars, and one wet brushstroke — the studio table mid-mix.

Fig. 11The site's own headline set as an ad — the real serif, the real tagline, and nothing that isn't true.

Fig. 12The business card's front — mark, wordmark, and the tagline underneath: "art classes & birthday parties."

Fig. 13Front and back of the card together — the gradient reverse carries just the QR code, the Instagram handle, and the site address.

Fig. 14The lockup at full shout over a real party setup — the balloon garland already matched the palette before the logo landed.

The real homepage headline on a laptop — "Make Art. Make Memories. Make Magic." in its actual bold serif, both buttons finally labelled the way they ship.

Fig. 15The real homepage headline on a laptop — "Make Art. Make Memories. Make Magic." in its actual bold serif, both buttons finally labelled the way they ship.

Fig. 16The same hero, responsive — tablet and phone side by side, buttons reading Plan a Party and Explore Art Classes.

Fig. 17The hero held in hand over a paint-splashed table, the real headline face and real button copy in place.

Fig. 18Three story frames off the same kit — pattern, headline, and wave, each one carrying the mark.

Fig. 19An empty kids' art apron and a matching tote, both stamped with the mark — the wearable side of the brand.

Fig. 20The kit cut into stickers — mark, lockup, splatter, and stroke, plus the only two lines the brand ever claims.

Fig. 21The A-frame sidewalk sign by the studio door, the same tagline as the card sized up for foot traffic.

Fig. 22Party favour bags and paint-jar favours, each one tagged with the mark — what a guest actually takes home.

Fig. 23The mark cut as window vinyl, the studio's easels and paint table blurred just behind the glass.

Let's make somethingyou'll be proud of.