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Canstar Lock

High-security keys, ordered online.

E-CommerceWeb ManagementProduct Photography
18 figures · 4 inks · Made in Toronto
Canstar Lock brand work
Fig. 01Canstar Lock · 2024
№ 01The brief40 words

Canstar makes serious hardware; we run the shop that sells it.

Etpaar manages the online store for high-security key copies end to end, including product photography, listings, and the order flow that gets the right key to the right customer.

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№ 02The palette4 inks
01
Flame
#EA5A00
02
Amber
#FC6C00
03
Charcoal
#242424
04
Paper
#FBF8F3
№ 03The workFigs. 02 to 18
canstarlock.ca, the storefront we run: hardware first, ordering second, nothing in between.
Fig. 02canstarlock.ca, the storefront we run: hardware first, ordering second, nothing in between.
The key-copy order on a phone — the page that turns a stamped ID number into a cut key.
Fig. 03The key-copy order on a phone — the page that turns a stamped ID number into a cut key.
Every order starts here: the ID number stamped on the customer's card, typed into the store's one required field.
Fig. 04Every order starts here: the ID number stamped on the customer's card, typed into the store's one required field.
The products page, listing by listing — deadbolt, rim, mortise, and both key-in-knob cylinders.
Fig. 05The products page, listing by listing — deadbolt, rim, mortise, and both key-in-knob cylinders.
A proof sheet of the five catalogue cutouts, checked before they go live on the shop.
Fig. 06A proof sheet of the five catalogue cutouts, checked before they go live on the shop.
The photograph and the listing it became, side by side.
Fig. 07The photograph and the listing it became, side by side.
Catalogue plate: the deadbolt, cylinder, keys, and card on seamless white, shot for the shop.
Fig. 08Catalogue plate: the deadbolt, cylinder, keys, and card on seamless white, shot for the shop.
The tabletop set where product photography happens — one light, one bounce card, nothing retouched away.
Fig. 09The tabletop set where product photography happens — one light, one bounce card, nothing retouched away.
Nickel dimple blades under raking light — the cut pattern is the whole security argument.
Fig. 10Nickel dimple blades under raking light — the cut pattern is the whole security argument.
A 4×6 shipping label coming off the thermal printer — the step that turns an order into a parcel.
Fig. 11A 4×6 shipping label coming off the thermal printer — the step that turns an order into a parcel.
The label goes on, the mailer goes out — customer details never leave the bench.
Fig. 12The label goes on, the mailer goes out — customer details never leave the bench.
Packed: the retail box, two cut copies, tissue, and the branded card in a kraft mailer.
Fig. 13Packed: the retail box, two cut copies, tissue, and the branded card in a kraft mailer.
The day's outbound bin at the end of the bench.
Fig. 14The day's outbound bin at the end of the bench.
Retail packaging as it ships — box board, print grain, and the one-word mark on every panel.
Fig. 15Retail packaging as it ships — box board, print grain, and the one-word mark on every panel.
The monthly sales report that closes the loop — orders, items, refunds and shipping, in English and Hebrew.
Fig. 16The monthly sales report that closes the loop — orders, items, refunds and shipping, in English and Hebrew.
Installed and working: a Canstar deadbolt in a front door, its own key in the cylinder.
Fig. 17Installed and working: a Canstar deadbolt in a front door, its own key in the cylinder.
The real card that ships in every box — the customer's key-ID card, shot with the deadbolt and its two blue-capped keys.
Fig. 18The real card that ships in every box — the customer's key-ID card, shot with the deadbolt and its two blue-capped keys.
№ 04More workThe index continues
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