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CPC Locksmith

Security designed around your property.

BrandingWebsiteSEO
28 figures · 4 inks · Made in Toronto
CPC Locksmith brand work
Fig. 01CPC Locksmith · 2026
№ 01The brief42 words

A rebrand for an established locksmith: the new mark and identity, a new site, and the local SEO to put CPC at the top when someone searches for security.

The maple-leaf lockup now fronts a real portfolio of gates, bars, and installs.

Visit the live site →
№ 02The palette4 inks
01
Maple Red
#DA181E
02
Midnight Navy
#0A1628
03
Steel Blue
#1E3A5F
04
Paper White
#F6F6F7
№ 03The workFigs. 02 to 28
cpc-locksmith.vercel.app — the site built to carry the new mark.
Fig. 02cpc-locksmith.vercel.app — the site built to carry the new mark.
The stencil-cut leaf on the site's navy — the mark alone carries the brand.
Fig. 03The stencil-cut leaf on the site's navy — the mark alone carries the brand.
The full lockup: leaf, the heavy extended CPC, and the letterspaced descriptor.
Fig. 04The full lockup: leaf, the heavy extended CPC, and the letterspaced descriptor.
The leaf tiled into a repeat — the pattern behind the brand's quieter surfaces.
Fig. 05The leaf tiled into a repeat — the pattern behind the brand's quieter surfaces.
The working palette, sampled from the brand files themselves — maple red, charcoal, navy, white.
Fig. 06The working palette, sampled from the brand files themselves — maple red, charcoal, navy, white.
One mark, four sanctioned colourways — light, dark, charcoal, red.
Fig. 07One mark, four sanctioned colourways — light, dark, charcoal, red.
The site's own headline, set in the brand's Montserrat — no invented claims.
Fig. 08The site's own headline, set in the brand's Montserrat — no invented claims.
The same homepage, mobile-first — the call button never more than a thumb away.
Fig. 09The same homepage, mobile-first — the call button never more than a thumb away.
A storefront, gated and lit — the folding gate reads as security, not a cage.
Fig. 10A storefront, gated and lit — the folding gate reads as security, not a cage.
Sign-scale over the storefront gate it protects.
Fig. 11Sign-scale over the storefront gate it protects.
A kitchen's French doors, gated without losing the light.
Fig. 12A kitchen's French doors, gated without losing the light.
Paired French doors, each leaf gated to match the other exactly.
Fig. 13Paired French doors, each leaf gated to match the other exactly.
Interior view: the diamond pattern reads as detail before it reads as security.
Fig. 14Interior view: the diamond pattern reads as detail before it reads as security.
A narrow entry, gated tight to the frame — no gaps to work with.
Fig. 15A narrow entry, gated tight to the frame — no gaps to work with.
Every ground-floor opening gated to match — one elevation, not a patchwork.
Fig. 16Every ground-floor opening gated to match — one elevation, not a patchwork.
The lockup at the scale it was drawn for — over a dusk install, three gated openings behind it.
Fig. 17The lockup at the scale it was drawn for — over a dusk install, three gated openings behind it.
A condo balcony slider, gated the same way a ground-floor door would be.
Fig. 18A condo balcony slider, gated the same way a ground-floor door would be.
Window bars measured to the opening, not the other way around.
Fig. 19Window bars measured to the opening, not the other way around.
Every gate starts as steel stock and a welding bench, not a catalogue part.
Fig. 20Every gate starts as steel stock and a welding bench, not a catalogue part.
The rekey bench — wall bins of sorted blanks, the machine set up by the shop door.
Fig. 21The rekey bench — wall bins of sorted blanks, the machine set up by the shop door.
The van, loaded for a full day of calls — no wrap, just the work.
Fig. 22The van, loaded for a full day of calls — no wrap, just the work.
A master-key system laid out against its own cut sheet.
Fig. 23A master-key system laid out against its own cut sheet.
Security film holding a shattered pane together — the layer most people never notice.
Fig. 24Security film holding a shattered pane together — the layer most people never notice.
The Our Work page itself — captioned plainly, tile by tile.
Fig. 25The Our Work page itself — captioned plainly, tile by tile.
The lockup as fascia signage — the shop front wearing its own name.
Fig. 26The lockup as fascia signage — the shop front wearing its own name.
The maple-leaf mark tiled into a wrapping pattern, navy on navy.
Fig. 27The maple-leaf mark tiled into a wrapping pattern, navy on navy.
Perimeter security starts at the driveway, not the front door.
Fig. 28Perimeter security starts at the driveway, not the front door.
№ 04More workThe index continues
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