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Levy's Construction

Trades work, dressed with real craft.

Brand IdentityPrintWebsite
26 figures · 4 inks · Made in Toronto
Levy's Construction brand work
Fig. 01Levy's Construction · 2025
№ 01The brief36 words

A family construction firm that does careful work deserved a brand to match.

We built a bold, warm gold identity, a print system for signage and cards, and a website that shows the work off properly.

Visit the live site →
№ 02The palette4 inks
01
Gold
#E0A82C
02
Bronze
#A9781F
03
Ink
#14120E
04
Cream
#F4EEE2
№ 03The workFigs. 02 to 26
The house mark stripped down to two folded strokes — roofline and a single chimney notch, on the brand's ink black.
Fig. 02The house mark stripped down to two folded strokes — roofline and a single chimney notch, on the brand's ink black.
The house glyph tiled into a repeat — gold on ink, each row offset like brick coursing so the rooflines interlock.
Fig. 03The house glyph tiled into a repeat — gold on ink, each row offset like brick coursing so the rooflines interlock.
The same repeat run tonal — bronze on gold, the quieter end of the pattern system.
Fig. 04The same repeat run tonal — bronze on gold, the quieter end of the pattern system.
The full lockup on uncoated cream stock — LEVY'S in bold caps, CONSTRUCTION ART spaced out wide beneath the roofline.
Fig. 05The full lockup on uncoated cream stock — LEVY'S in bold caps, CONSTRUCTION ART spaced out wide beneath the roofline.
The working palette drawn as a composition — ink, gold, bronze, cream, and the deep accent, each with its hex.
Fig. 06The working palette drawn as a composition — ink, gold, bronze, cream, and the deep accent, each with its hex.
Ink, gold, cream, and bronze — the four-colour system that carries through every piece in this set.
Fig. 07Ink, gold, cream, and bronze — the four-colour system that carries through every piece in this set.
One lockup, four colourways — the same mark holding on ink, gold, cream, and bronze.
Fig. 08One lockup, four colourways — the same mark holding on ink, gold, cream, and bronze.
Three studies in how far the house glyph can be pushed — whole, sliced to an angle, and scattered loose across the panel.
Fig. 09Three studies in how far the house glyph can be pushed — whole, sliced to an angle, and scattered loose across the panel.
A finished kitchen sits right against the mark — white shaker cabinets, brass pulls, a stainless fridge tall enough to anchor the room.
Fig. 10A finished kitchen sits right against the mark — white shaker cabinets, brass pulls, a stainless fridge tall enough to anchor the room.
The lockup at full width over a kitchen the crew actually built — the mark in cream, the room doing the talking.
Fig. 11The lockup at full width over a kitchen the crew actually built — the mark in cream, the room doing the talking.
The job-site yard sign, planted in front of a build that's still open framing.
Fig. 12The job-site yard sign, planted in front of a build that's still open framing.
The site's own opening line, set big in the brand's Futura — gold and cream on ink, nothing invented.
Fig. 13The site's own opening line, set big in the brand's Futura — gold and cream on ink, nothing invented.
The fleet wrap, shown in full — half matte black, half gold, the house mark spanning both.
Fig. 14The fleet wrap, shown in full — half matte black, half gold, the house mark spanning both.
The repeat wrapped across the van's rear doors — the pattern earning its place on the fleet.
Fig. 15The repeat wrapped across the van's rear doors — the pattern earning its place on the fleet.
The black fleet van on the street — parked in front of a job where the porch and front door are still down to the studs.
Fig. 16The black fleet van on the street — parked in front of a job where the porch and front door are still down to the studs.
Hard hat and hi-vis, both stamped with the mark, hanging where they get put on every morning.
Fig. 17Hard hat and hi-vis, both stamped with the mark, hanging where they get put on every morning.
The repeat doing street duty — a site hoarding wrapped in the pattern, the lockup holding the centre panel.
Fig. 18The repeat doing street duty — a site hoarding wrapped in the pattern, the lockup holding the centre panel.
The website's opening line — "Transforming Toronto Homes with Quality Renovations" — open on a laptop next to a well-used pair of gloves.
Fig. 19The website's opening line — "Transforming Toronto Homes with Quality Renovations" — open on a laptop next to a well-used pair of gloves.
The site laid out screen by screen — hero, services, about, projects, contact, in one stack.
Fig. 20The site laid out screen by screen — hero, services, about, projects, contact, in one stack.
The same site on a phone — the quote button and the phone number always within reach.
Fig. 21The same site on a phone — the quote button and the phone number always within reach.
Three social frames from one kit — the repeat, a bathroom the crew built, and the headline, all on the gold-and-ink line.
Fig. 22Three social frames from one kit — the repeat, a bathroom the crew built, and the headline, all on the gold-and-ink line.
Two business-card treatments and a branded pen — the small print-run pieces that end up in a pocket.
Fig. 23Two business-card treatments and a branded pen — the small print-run pieces that end up in a pocket.
Envelopes and a card, laid out flat — the mailer side of the print system.
Fig. 24Envelopes and a card, laid out flat — the mailer side of the print system.
The building sign, bolted straight to the metal siding — no fuss, just the lockup at full size.
Fig. 25The building sign, bolted straight to the metal siding — no fuss, just the lockup at full size.
The storefront sign lit up at dusk, gold on black above a walnut door.
Fig. 26The storefront sign lit up at dusk, gold on black above a walnut door.
№ 04More workThe index continues
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