Likoot
Named, branded and built by Etpaar, front end to back end.
Likoot is Jewish wall art, printed to order and shipped ready to hang.
Etpaar built every part of it.
The name and the identity. Likoot means a gathering. It is set in a heavy slab wordmark with saffron, ink and paper and carried through to the thank-you cards.
The store. A custom Shopify storefront on Hydrogen, designed mobile first: collections by theme, one page per artwork with every style, size and frame, size guides, a journal, and Shop Pay at checkout.
The back end. The Shopify catalog and product data, and a custom order system that checks every order before it goes to print, holds anything that looks wrong for review, sends it to the print partner and brings tracking back to the buyer.
