Murray Shore

Murray Shore Pharmacy has served North York from the same corner on Bathurst Street since 1983: an independent compounding pharmacy, kosher and Shomer Shabbos, where the counter knows people by name.

Etpaar gave it a brand to match: a heart drawn from a mortar, a pestle and a leaf, a deep blue and teal palette with one coral accent, and the line Your True Dose. The brand runs through the print, from business cards to the delivery bag, with a concept line of supplements alongside.

Then we built murrayshore.com, written for seniors and the people who look after them: large type, the phone number on every screen, and refills, transfers, blister packs and delivery each one call away.