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Tierra Medspa

Calm, warm, and quietly luxurious.

Brand IdentityPrint
17 figures · 4 inks · Made in Toronto
Tierra Medspa brand work
Fig. 01Tierra Medspa · 2025
№ 01The brief35 words

Tierra wanted a medspa brand that felt like a deep breath.

We built a soft, warm identity and a full print system, treatment posters, menus, and in-store signage that matches the calm of the space.

№ 02The palette4 inks
01
Gold
#C4993F
02
Cream
#FAF4EA
03
Espresso
#2A231C
04
Blush
#E6D3C2
№ 03The workFigs. 02 to 17
Envelope, letterhead, and card in one lockup — the paper system that leaves with every client.
Fig. 02Envelope, letterhead, and card in one lockup — the paper system that leaves with every client.
A closer look at the front desk — the card catching the same gold light as the wall behind it.
Fig. 03A closer look at the front desk — the card catching the same gold light as the wall behind it.
The signature-treatments board, mounted where every arriving client reads it first.
Fig. 04The signature-treatments board, mounted where every arriving client reads it first.
Seven signature treatments, printed and standing on the sidewalk out front.
Fig. 05Seven signature treatments, printed and standing on the sidewalk out front.
'Breathe in. We'll take it from here.' — the line that greets clients down the hallway.
Fig. 06'Breathe in. We'll take it from here.' — the line that greets clients down the hallway.
The tri-fold, black and gold, standing on stone the way it does at the front desk.
Fig. 07The tri-fold, black and gold, standing on stone the way it does at the front desk.
Radiant Skin Solutions, Advanced Treatments, LED Therapy — the service menu laid out on the counter.
Fig. 08Radiant Skin Solutions, Advanced Treatments, LED Therapy — the service menu laid out on the counter.
Fat Freezing + EMS, explained in one screen: the stats, the mark, nothing else.
Fig. 09Fat Freezing + EMS, explained in one screen: the stats, the mark, nothing else.
HIFU, broken down for the wall — what it is, what it does, one session at a time.
Fig. 10HIFU, broken down for the wall — what it is, what it does, one session at a time.
Inside one of the treatment rooms: the bed, the shelf, the quiet.
Fig. 11Inside one of the treatment rooms: the bed, the shelf, the quiet.
The HIFU unit parked bedside, ready for the next appointment.
Fig. 12The HIFU unit parked bedside, ready for the next appointment.
Amber bottles lined up on the floating shelf — the small stuff that makes a room feel finished.
Fig. 13Amber bottles lined up on the floating shelf — the small stuff that makes a room feel finished.
TM, stitched small at the chest of the house robe.
Fig. 14TM, stitched small at the chest of the house robe.
A closer look at the stitching — gold thread on waffle cotton.
Fig. 15A closer look at the stitching — gold thread on waffle cotton.
TIERRA MEDSPA, cut into stone-toned dimensional lettering above the entry — planters either side, glass door beyond.
Fig. 16TIERRA MEDSPA, cut into stone-toned dimensional lettering above the entry — planters either side, glass door beyond.
TM etched into the glass at dusk, the reception glowing warm just beyond the door.
Fig. 17TM etched into the glass at dusk, the reception glowing warm just beyond the door.
№ 04More workThe index continues
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