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Aevum

A health practice that feels calm and considered.

Brand IdentityWebsite
24 figures · 4 inks · Made in Toronto
Aevum brand work
№ 01The brief30 words

Aevum is an integrated health practice that wanted to feel established and unhurried.

We gave them a restrained identity, signage, stationery, and a website that reads like a printed prospectus.

Visit the live site →
№ 02The palette4 inks
01
Deep Teal
#003648
02
Jade
#8FB4B0
03
Shadow
#14242A
04
Pearl
#F3EFE8
№ 03The work23 figures
The mark, blind-embossed into the cover of Aevum's own brand book.
The mark alone: a profile dissolving into particles — memory, held and letting go. Mist on Ocean.
The full lockup — mark, wordmark, and the quiet 'Behavioral Health' descriptor in letterspaced Gilroy.
The mark tiled into pattern — profiles facing in quiet conversation, the dispersal fields knitting the rows together.
The same pattern turned down to a whisper — Jade on Ocean, sized for wallcovering and fabric.
Five colours, no more: Ocean, Jade, Mist, Pearl, Shadow — a clinical palette that never raises its voice.
One lockup, four sanctioned colourways — every pairing drawn from the five-colour system, nothing outside it.
Letterhead and envelope, printed to match down to the paper stock.
Even the office mug carries the mark — consistency, not an afterthought.
The business card front — Ocean teal, the mark dissolving into type.
The back of the card: Dr. Levi Lipovenko, founder — the person behind the practice.
The mark at architectural scale over the world it serves — an empty, sunlit common room, waiting.
The homepage promise, verbatim — headline, subhead, and both CTAs exactly as they ship.
The brand speaking in its own voice — the shipped headline, set the way the identity intends: calm, declarative, unhurried.
Five ways the model breaks from once-a-week therapy — spelled out, not just promised.
The mark blown up past the frame — one profile, cropped on all four edges, the dispersal field running off into the ground.
A third colourway — the mark in Pearl on Jade, beside the lockup in Ocean on Mist.
The system in feed form — pattern, mark, and message holding the same register at phone scale.
Three outcomes, three buttons — the site never makes a facility guess what happens next.
The FAQ answers the questions a facility director actually asks before signing on.
The site closes the way it opened — one line, one button, nothing in the way.
The system behind the mark — five colors, one typeface, no exceptions.
The mark, lit after hours — the last thing a visitor sees leaving the building.
№ 04More workThe index continues
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